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The history of Svero

For more than half a century, we at SVERO have developed, manufactured and sold lifting equipment. From having previously seen our products grow in our own forge has the manufacturing becoming more and more efficient. It’s when new technology meets experience and knowledge the result will be the very best.

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1938

Hugo Fors left Maskinfabriken in Månsarp to start his own production of lifting hoists and trolleys in Månsarp.

1955

the Berglund brothers bought Månsarps Mekaniska Verkstad together with the former foreman Roland Svensson. Roland had a great technical knowledge and experience and he started to create and designing new lifting equipment. It was now the brand SVERO was born and got its name after him, SVEnsson ROland. The Svero products became popular and sold all over the world due to their high quality and function. For a long time there was even quotas for how much customers were allowed to buy.

1965

another milestone in SVERO's history was reached when Roland Svensson designed a chain hoist made entirely of aluminium. It was flexible and light unlike the previously heavy hoists in steel. For 20 years, the popular aluminium blocks were manufactured in our own workshop but in the end competition from the Far East became too strong.

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1987

SVERO decided to outsource production. We started a collaboration with one company in Taiwan where we developed our own model that corresponded to our high requirements for quality and function. Instead of lowering our quality and functional requirements we took them and our experience with us globally.

1996

SVERO left Taiwan and started a collaboration with a company in China. After five years we have learned how China works and the transfer of production of our beam trolleys etc. from Sweden began. We let the relocation process take time - not to compromise on quality and function.

2007

the transfer of the production for the remaining products was done. We have since then continuously improved on supplier development and today we have a unique network for our production in China.

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2011

we launched our new models of chain and lever hoists, types 14 and 15.

2012

some production was moved back home. The rapid economic growth of China and higher production costs were the reasons along with longer lead times. New production methods and materials made this possible.

2014

SVERO was determined to continue the path Roland Svensson took when designing the legendary Quick Lift Block SVERO Type 11. He said that high quality, high functionality and innovation are very important to achieve success. This provides the customer with the lowest total cost when lifting needs shall be met. SVERO's focus has always been and will always be that the Svero branded products must meet the applicable laws, rules and regulations to make you feel safe working with them.

2017

SVERO presents a trolley in aluminium with ball-bearing wheels in composite produced in Sweden. The advantages are the very low weight, a simple and quick installation with "Quick Lock System" and that it can be used in very tough environments. Considering the freight costs and the fact that 98% of aluminium is recyclable, it is in line with our environmental focus.

2019

after a request from the wind power industry, SVERO together with Science Park, Almi and Jönköping University, conducted an Innovation Race. The goal was to develop a low-built beam trolley for use in the wind turbines' narrow nacelles. During the 48 hours of the race, we developed together with designers, technicians and specialists our Smart Hoist, a beam trolley with an integrated lifting hoist.

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2021

SVERO began to work on a new digital platform. The focus of our investment is to be able to quickly deliver what our customers need, not only products but also technical information, documentation and prices.

2021/2022

our new SVERO Smart Hoist is launched! With a capacity of 500 kg, a weight of only 10.5 kg and an extremely low construction height of 150 mm, it is unique on the market. Patent was applied for and approved in 2022.

2022

the new website is finally ready! During the autumn, we open the new webshop and are inviting both new and old customers. Everything our customers need to know about SVERO products is now gathered and available in an easy and convenient way. Among other news we happily introduce the configurator where lifting products easily can be individually adapted to the customer's wishes.

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2024

SVERO got a reward for our sustainability work! In January 2023, the EU's Corporate Sustainability Reporting Directive (CRSD) entered into force, making it mandatory for around 50,000 companies operating in the European Union (EU) to comply with new sustainability reporting requirements. We have made a conscious choice to carry out sustainability reporting even though we are not covered by the directive, and we hope that more companies will choose to do so.  
Read the report here!

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2025

Svero turns 70 years! It all started in 1955 when the Berglund brothers bought Månsarps Mekaniska Verkstad together with the former foreman Roland Svensson. Several of today's Svero products are further developed from the products Roland made back then and much has changed in terms of materials and manufacturing methods. One example is the patented manual chainhoist in aluminum weighing 9.7 kg, which has been replaced by one that weighs only 4.3 kg and much easier to mount!

Momarken 19, 556 50 Jönköping
+46 36 316570  |  info@svero.com